E-handel: forretningsmæssige aspekter
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Search Marketing Strategies
Udgivet af Taylor & Francis Ltd
ISBN
9780750666183
Om denne bog
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategie…
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Bogdetaljer
Forfatter
James Colborn
Forlag
Taylor & Francis Ltd
Kategori
E-handel: forretningsmæssige aspekter
ISBN-13
9780750666183
EAN
9780750666183
Format
Hæftet
Sprog
Engelsk
sider
234
Produktbeskrivelse
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
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