Erhvervsliv, virksomheder og ledelse
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ROI in Action Casebook
Udgivet af John Wiley & Sons Inc
ISBN
9780787987176
Om denne bog
ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips's six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology.
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Bogdetaljer
Forfatter
Jack J. Phillips, Patricia Pulliam Phillips
Forlag
John Wiley & Sons Inc
Kategori
Erhvervsliv, virksomheder og ledelse
ISBN-13
9780787987176
EAN
9780787987176
Format
Indbundet
Sprog
Engelsk
sider
400
Produktbeskrivelse
ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips's six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology.
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