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Revealing the Corporation
Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
Udgivet af Taylor & Francis Ltd
ISBN
9780415284219
Om denne bog
As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.Edited by pioneers of the field, Reve…
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Bogdetaljer
Forlag
Taylor & Francis Ltd
Kategori
Medievidenskab
ISBN-13
9780415284219
EAN
9780415284219
Format
Hæftet
Sprog
Engelsk
sider
384
Undertitel
- Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
Produktbeskrivelse
As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor''s guide: http://cw.routledge.com/textbooks/041528421X/. This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.
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