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Retail Marketing and Branding
A Definitive Guide to Maximizing ROI
Udgivet af John Wiley & Sons Inc
ISBN
9781118489529
Om denne bog
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
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Bogdetaljer
Forfatter
Jesko Perrey, Dennis Spillecke
Forlag
John Wiley & Sons Inc
Kategori
Salg og marketing
ISBN-13
9781118489529
EAN
9781118489529
Format
Indbundet
Sprog
Engelsk
sider
400
Undertitel
- A Definitive Guide to Maximizing ROI
Produktbeskrivelse
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
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