Salg og marketing
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Retail Marketing
Udgivet af Taylor & Francis Ltd
ISBN
9780714641751
Om denne bog
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries t…
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Bogdetaljer
Forfatter
J. Blythman
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9780714641751
EAN
9780714641751
Format
Hæftet
Sprog
Engelsk
sider
250
Produktbeskrivelse
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
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