Salgs- & markedsføringsledelse
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Restaurant Marketing for Owners and Managers
Udgivet af John Wiley & Sons Inc
ISBN
9780471226277
Om denne bog
How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with a…
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Bogdetaljer
Forfatter
John T. Bowen, John M. Stefanelli, Patti J. Shock
Forlag
John Wiley & Sons Inc
Kategori
Salgs- & markedsføringsledelse
ISBN-13
9780471226277
EAN
9780471226277
Format
Hæftet
Sprog
Engelsk
sider
240
Produktbeskrivelse
How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions.
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