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Public Relations Metrics
Research and Evaluation
Udgivet af Taylor & Francis Inc
ISBN
9780805862737
Om denne bog
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, …
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Bogdetaljer
Forlag
Taylor & Francis Inc
Kategori
PR
ISBN-13
9780805862737
EAN
9780805862737
Format
Hæftet
Sprog
Engelsk
sider
348
Undertitel
- Research and Evaluation
Produktbeskrivelse
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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