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Product Planning Essentials
Udgivet af Taylor & Francis Ltd
ISBN
9780765626080
Om denne bog
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical deve…
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Bogdetaljer
Forfatter
Kenneth Kahn
Forlag
Taylor & Francis Ltd
Kategori
Forskningsledelse og udviklingsledelse
ISBN-13
9780765626080
EAN
9780765626080
Format
Hæftet
Sprog
Engelsk
sider
280
Produktbeskrivelse
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.Changes to the Second Edition• Addition of two chapters on design and legal considerations.• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.• Simplified technical discussions of planning techniques for improved comprehension.• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
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