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Principles of Pharmaceutical Marketing
Udgivet af Taylor & Francis Inc
ISBN
9780866569354
Om denne bog
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant real world approach to this complex and fascinating field. This text is designed for undergraduate…
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Bogdetaljer
Forfatter
Mickey C. Smith Ph.D, Mickey C. Smith
Forlag
Taylor & Francis Inc
Kategori
Salg og marketing
ISBN-13
9780866569354
EAN
9780866569354
Format
Indbundet
Sprog
Engelsk
sider
544
Produktbeskrivelse
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant real world approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
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