Statslig, National & Føderal politik
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Planning Advertisements
Udgivet af Taylor & Francis Ltd
ISBN
9781138994959
Om denne bog
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioneradvertiser relationship is paramount, before looking at the planning…
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Bogdetaljer
Forfatter
Gilbert Russell
Forlag
Taylor & Francis Ltd
Kategori
Statslig, National & Føderal politik
ISBN-13
9781138994959
EAN
9781138994959
Format
Hæftet
Sprog
Engelsk
sider
208
Produktbeskrivelse
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioneradvertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.First published in 1935.
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