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Pharmaceutical Lifecycle Management
Making the Most of Each and Every Brand
Udgivet af John Wiley & Sons Inc
ISBN
9780470487532
Om denne bog
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.
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Bogdetaljer
Forfatter
Tony Ellery, Neal Hansen
Forlag
John Wiley & Sons Inc
Kategori
Salg og marketing
ISBN-13
9780470487532
EAN
9780470487532
Format
Indbundet
Sprog
Engelsk
sider
412
Undertitel
- Making the Most of Each and Every Brand
Produktbeskrivelse
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.
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