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Persuasive Messages
The Process of Influence
Udgivet af John Wiley and Sons Ltd
ISBN
9781405158206
Om denne bog
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
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Bogdetaljer
Forfatter
Pamela Benoit, William Benoit
Forlag
John Wiley and Sons Ltd
Kategori
Kommunikationsstudier
ISBN-13
9781405158206
EAN
9781405158206
Format
Indbundet
Sprog
Engelsk
sider
288
Undertitel
- The Process of Influence
Produktbeskrivelse
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
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