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Persuasive Genres
Old and New Media
Udgivet af Taylor & Francis Ltd
ISBN
9781032080550
Om denne bog
This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather tha…
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Bogdetaljer
Forfatter
Sujata S. Kathpalia
Forlag
Taylor & Francis Ltd
Kategori
Medievidenskab
ISBN-13
9781032080550
EAN
9781032080550
Format
Hæftet
Sprog
Engelsk
sider
220
Undertitel
- Old and New Media
Produktbeskrivelse
This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society.This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.
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