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Persuasion
Social Influence and Compliance Gaining
Udgivet af Taylor & Francis Ltd
ISBN
9781032562018
Om denne bog
The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.
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Bogdetaljer
Forfatter
Robert H Gass, John S Seiter, Robert H. Gass, John S. Seiter
Forlag
Taylor & Francis Ltd
Kategori
Medievidenskab
ISBN-13
9781032562018
EAN
9781032562018
Format
Hæftet
Sprog
Engelsk
sider
474
Undertitel
- Social Influence and Compliance Gaining
Produktbeskrivelse
The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.
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