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Paint to Win
Creative Strategic Management
Udgivet af University Press of America
ISBN
9780761827030
Om denne bog
Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics cove…
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Bogdetaljer
Forfatter
Ronald M. Lowy
Forlag
University Press of America
Kategori
Forretningsstrategier
ISBN-13
9780761827030
EAN
9780761827030
Format
Indbundet
Sprog
Engelsk
sider
188
Undertitel
- Creative Strategic Management
Produktbeskrivelse
Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.
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