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Offensive Marketing
Udgivet af Taylor & Francis Ltd
ISBN
9780750674591
Om denne bog
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings togethe…
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Bogdetaljer
Forfatter
Hugh Davidson
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9780750674591
EAN
9780750674591
Format
Hæftet
Sprog
Engelsk
sider
430
Produktbeskrivelse
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
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