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New Business for Old Europe
Product-Service Development, Competitiveness and Sustainability
Udgivet af Taylor & Francis Ltd
ISBN
9781874719922
Om denne bog
Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research business management and sustainability normally with very distinct perspectives on the wo…
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Bogdetaljer
Forlag
Taylor & Francis Ltd
Kategori
Forskningsledelse og udviklingsledelse
ISBN-13
9781874719922
EAN
9781874719922
Format
Indbundet
Sprog
Engelsk
sider
480
Undertitel
- Product-Service Development, Competitiveness and Sustainability
Produktbeskrivelse
Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research business management and sustainability normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfilment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services.
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