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Salg og marketing

Mobile Media and Applications, From Concept to Cash

Successful Service Creation and Launch

Udgivet af John Wiley & Sons Inc

Bogdetaljer

  • Indbundet
  • 352 sider
  • Engelsk
ISBN 9780470017470
Om denne bog

Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theor…

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Bogdetaljer
Forlag John Wiley & Sons Inc
Kategori Salg og marketing
ISBN-13 9780470017470
EAN 9780470017470
Format Indbundet
Sprog Engelsk
sider 352
Undertitel - Successful Service Creation and Launch
Produktbeskrivelse
Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.

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