Sociologi
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Marketing Scientific And Technical Information
Udgivet af Taylor & Francis Ltd
ISBN
9780367170790
Om denne bog
This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
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Bogdetaljer
Forlag
Taylor & Francis Ltd
Kategori
Sociologi
ISBN-13
9780367170790
EAN
9780367170790
Format
Hæftet
Sprog
Engelsk
sider
234
Produktbeskrivelse
This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
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