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Marketing (RLE Marketing)
The Management Way
Udgivet af Taylor & Francis Ltd
ISBN
9781138980518
Om denne bog
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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Bogdetaljer
Forfatter
Arnold K. Weinstein
Forlag
Taylor & Francis Ltd
Kategori
Forretningsstrategier
ISBN-13
9781138980518
EAN
9781138980518
Format
Hæftet
Sprog
Engelsk
sider
230
Undertitel
- The Management Way
Produktbeskrivelse
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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