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Marketing Research (Arab World Editions)
An Applied Orientation
Udgivet af Pearson Education Limited
ISBN
9781408272367
Om denne bog
The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world – preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention…
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Bogdetaljer
Forfatter
Naresh Malhotra, Nada Bechwati, Imad Baalbaki
Forlag
Pearson Education Limited
Kategori
Markedsundersøgelser
ISBN-13
9781408272367
EAN
9781408272367
Format
Hæftet
Sprog
Engelsk
sider
936
Undertitel
- An Applied Orientation
Produktbeskrivelse
The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world – preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region’s most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.
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