Miljøøkonomi
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Marketing, Morality and the Natural Environment
Udgivet af Taylor & Francis Ltd
ISBN
9780415213820
Om denne bog
This volume provides a new look at marketing, and in particular the move to establish ostensibly ''green'' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers'' and employees'' understanding of the green marketing activities and processes that take…
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Bogdetaljer
Forfatter
Andrew Crane
Forlag
Taylor & Francis Ltd
Kategori
Miljøøkonomi
ISBN-13
9780415213820
EAN
9780415213820
Format
Indbundet
Sprog
Engelsk
sider
224
Produktbeskrivelse
This volume provides a new look at marketing, and in particular the move to establish ostensibly ''green'' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers'' and employees'' understanding of the green marketing activities and processes that take part in their organisations.
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