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Marketing Logistics
Udgivet af Taylor & Francis Ltd
ISBN
9780750652247
Om denne bog
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.As well as drawing upon current research and …
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Bogdetaljer
Forfatter
Helen Peck, Martin Christopher
Forlag
Taylor & Francis Ltd
Kategori
Salgs- & markedsføringsledelse
ISBN-13
9780750652247
EAN
9780750652247
Format
Hæftet
Sprog
Engelsk
sider
172
Produktbeskrivelse
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous ''mini-cases'' and vignettes to illustrate the key messages in each chapter and bring the theory to life.This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization''s competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
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