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Marketing in Small Businesses
Udgivet af Taylor & Francis Ltd
ISBN
9781138685345
Om denne bog
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limit…
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Bogdetaljer
Forfatter
Brian Kenny, Karen Dyson
Forlag
Taylor & Francis Ltd
Kategori
Selvstændige, Små og mellemstore virksomheder
ISBN-13
9781138685345
EAN
9781138685345
Format
Hæftet
Sprog
Engelsk
sider
242
Produktbeskrivelse
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.
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