Salg og marketing
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Marketing for the Developing Company (RLE Marketing)
Udgivet af Taylor & Francis Ltd
ISBN
9781138980457
Om denne bog
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industr…
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Bogdetaljer
Forfatter
John Winkler
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9781138980457
EAN
9781138980457
Format
Hæftet
Sprog
Engelsk
sider
276
Produktbeskrivelse
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
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