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Marketing: Defined, Explained, Applied
Pearson New International Edition
Udgivet af Pearson Education Limited
ISBN
9781292042220
Om denne bog
For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organi…
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Bogdetaljer
Forfatter
Michael Levens
Forlag
Pearson Education Limited
Kategori
Salg og marketing
ISBN-13
9781292042220
EAN
9781292042220
Format
Hæftet
Sprog
Engelsk
sider
352
Undertitel
- Pearson New International Edition
Produktbeskrivelse
For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organisational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.
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