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Marketing Briefs
Udgivet af Taylor & Francis Ltd
ISBN
9780750662000
Om denne bog
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A…
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Bogdetaljer
Forfatter
Lyndon Simkin, Sally Dibb
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9780750662000
EAN
9780750662000
Format
Hæftet
Sprog
Engelsk
sider
376
Produktbeskrivelse
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and ''golden rules'' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
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