Biblioteks- & Arkivaradministration & håndtering
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Marketing and Social Media
A Guide for Libraries, Archives, and Museums
Udgivet af Bloomsbury Publishing Plc
ISBN
9781538142943
Om denne bog
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campai…
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Bogdetaljer
Forfatter
Lorri Mon, Christie Koontz
Forlag
Bloomsbury Publishing Plc
Kategori
Biblioteks- & Arkivaradministration & håndtering
ISBN-13
9781538142943
EAN
9781538142943
Format
Indbundet
Sprog
Engelsk
sider
322
Undertitel
- A Guide for Libraries, Archives, and Museums
Produktbeskrivelse
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.
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