Miljøøkonomi
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Managing Green Issues
Udgivet af Palgrave Macmillan
ISBN
9781349422968
Om denne bog
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation''s success, brand values and the sales decisions of consumers towards its products. …
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Bogdetaljer
Forfatter
T. Curtin
Forlag
Palgrave Macmillan
Kategori
Miljøøkonomi
ISBN-13
9781349422968
EAN
9781349422968
Format
Hæftet
Sprog
Engelsk
sider
205
Produktbeskrivelse
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation''s success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.
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