Erhvervskommunikation & præsentation
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Management Speak
Why We Listen to What Management Gurus Tell Us
Udgivet af Taylor & Francis Ltd
ISBN
9780415306225
Om denne bog
Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of man…
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Bogdetaljer
Forfatter
Timothy Clark, David Greatbatch
Forlag
Taylor & Francis Ltd
Kategori
Erhvervskommunikation & præsentation
ISBN-13
9780415306225
EAN
9780415306225
Format
Indbundet
Sprog
Engelsk
sider
170
Undertitel
- Why We Listen to What Management Gurus Tell Us
Produktbeskrivelse
Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology. Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications.
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