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Management and Creativity
From Creative Industries to Creative Management
Udgivet af John Wiley and Sons Ltd
ISBN
9781405119955
Om denne bog
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
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Bogdetaljer
Forfatter
Chris Bilton
Forlag
John Wiley and Sons Ltd
Kategori
Ledelse og teknikker
ISBN-13
9781405119955
EAN
9781405119955
Format
Indbundet
Sprog
Engelsk
sider
216
Undertitel
- From Creative Industries to Creative Management
Produktbeskrivelse
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
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