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Japanese Consumer Behaviour

From Worker Bees to Wary Shoppers

Udgivet af Taylor & Francis Ltd

Bogdetaljer

  • Hæftet
  • 278 sider
  • Engelsk
ISBN 9780700713585
Om denne bog

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explo…

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Bogdetaljer
Forfatter John McCreery
Forlag Taylor & Francis Ltd
Kategori Populærkultur
ISBN-13 9780700713585
EAN 9780700713585
Format Hæftet
Sprog Engelsk
sider 278
Undertitel - From Worker Bees to Wary Shoppers
Produktbeskrivelse
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

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