E-handel: forretningsmæssige aspekter
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Introduction to e-Business
Udgivet af Taylor & Francis Ltd
ISBN
9780750667319
Om denne bog
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable con…
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Bogdetaljer
Forfatter
Colin Combe
Forlag
Taylor & Francis Ltd
Kategori
E-handel: forretningsmæssige aspekter
ISBN-13
9780750667319
EAN
9780750667319
Format
Hæftet
Sprog
Engelsk
sider
446
Produktbeskrivelse
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
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