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Introduction to Business Analytics ISE
Udgivet af McGraw-Hill Education
ISBN
9781266189142
Om denne bog
Introduction to Business Analytics recognizes that students need to develop the skills to ask the right questions, learn to use common workplace tools (such as Excel®, Tableau®, and Power BI®) to examine and analyze data, and interpret results accurately and effectively to make business decisions. Richardson 1e provide…
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Bogdetaljer
Forfatter
Katie Terrell, Vernon Richardson, Marcia Watson, Vernon J. Richardson
Forlag
McGraw-Hill Education
Kategori
Erhvervsliv, virksomheder og ledelse
ISBN-13
9781266189142
EAN
9781266189142
Format
Hæftet
Sprog
Engelsk
sider
1856
Produktbeskrivelse
Introduction to Business Analytics recognizes that students need to develop the skills to ask the right questions, learn to use common workplace tools (such as Excel®, Tableau®, and Power BI®) to examine and analyze data, and interpret results accurately and effectively to make business decisions. Richardson 1e provides a framework for developing a business analytics mindset called the SOAR analytics model which is composed of four steps— Specify the question, Obtain the data, analyze the data, and report the results. This model is used throughout the text in conjunction with the various types of data analysis that analysts need to perform. The lab activities, which appear at the end of each chapter, follow this framework to reinforce the analytical process. A capstone in the final chapter provides three projects that apply the complete SOAR model.
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