Sociolingvistik
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International Management and Language
Udgivet af Taylor & Francis Ltd
ISBN
9781138959811
Om denne bog
Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas namely that of international management and also language and communication in multi-language contexts the author …
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Bogdetaljer
Forfatter
Susanne Tietze
Forlag
Taylor & Francis Ltd
Kategori
Sociolingvistik
ISBN-13
9781138959811
EAN
9781138959811
Format
Hæftet
Sprog
Engelsk
sider
264
Produktbeskrivelse
Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas namely that of international management and also language and communication in multi-language contexts the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that language matters in the pursuit of international business affairs.The book establishes the theoretical core of its main ideas by introducing two orientations (social construction and linguistic relativity) and demonstrates how they can be drawn on to frame and understand the activities of managers. Highly innovative and topical, Susanne Tietzes book will appeal to students of international management and international human resource management as well as those studying intercultural communication. It is also useful for managers and practitioners who work internationally.
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