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Integrative Framing Analysis
Framing Health through Words and Visuals
Udgivet af Taylor & Francis Ltd
ISBN
9780367889081
Om denne bog
Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a …
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Bogdetaljer
Forfatter
Viorela Dan
Forlag
Taylor & Francis Ltd
Kategori
Kommunikationsstudier
ISBN-13
9780367889081
EAN
9780367889081
Format
Hæftet
Sprog
Engelsk
sider
170
Undertitel
- Framing Health through Words and Visuals
Produktbeskrivelse
Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.
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