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Integrated Communication
Synergy of Persuasive Voices
Udgivet af Taylor & Francis Ltd
ISBN
9781138992535
Om denne bog
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus o…
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Bogdetaljer
Forlag
Taylor & Francis Ltd
Kategori
Medievidenskab
ISBN-13
9781138992535
EAN
9781138992535
Format
Hæftet
Sprog
Engelsk
sider
396
Undertitel
- Synergy of Persuasive Voices
Produktbeskrivelse
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
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