Kunst: teknikker og motiver
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Inside IBM
Lessons of a Corporate Culture in Action
Udgivet af Columbia University Press
ISBN
9780231213004
Om denne bog
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.
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Bogdetaljer
Forfatter
James W. Cortada
Forlag
Columbia University Press
Kategori
Kunst: teknikker og motiver
ISBN-13
9780231213004
EAN
9780231213004
Format
Indbundet
Sprog
Engelsk
sider
480
Undertitel
- Lessons of a Corporate Culture in Action
Produktbeskrivelse
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.
Prishistorik
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