Makroøkonomi
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Inside Consumption
Consumer Motives, Goals, and Desires
Udgivet af Taylor & Francis Ltd
ISBN
9780415341943
Om denne bog
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergeneratio…
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Bogdetaljer
Forlag
Taylor & Francis Ltd
Kategori
Makroøkonomi
ISBN-13
9780415341943
EAN
9780415341943
Format
Hæftet
Sprog
Engelsk
sider
378
Undertitel
- Consumer Motives, Goals, and Desires
Produktbeskrivelse
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.
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