Industri og industrielle studier
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Industry and Firm Studies
Udgivet af Taylor & Francis Ltd
ISBN
9780765617248
Om denne bog
The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-perfo…
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Bogdetaljer
Forfatter
Carol Horton Tremblay, Victor J. Tremblay
Forlag
Taylor & Francis Ltd
Kategori
Industri og industrielle studier
ISBN-13
9780765617248
EAN
9780765617248
Format
Hæftet
Sprog
Engelsk
sider
386
Produktbeskrivelse
The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.
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