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Industrial Products
A Guide to the International Marketing Economics Model
Udgivet af Taylor & Francis Ltd
ISBN
9781138972667
Om denne bog
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Indus…
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Bogdetaljer
Forfatter
Hans Jansson, Erdener Kaynak
Forlag
Taylor & Francis Ltd
Kategori
Personaleledelse og HR
ISBN-13
9781138972667
EAN
9781138972667
Format
Hæftet
Sprog
Engelsk
sider
248
Undertitel
- A Guide to the International Marketing Economics Model
Produktbeskrivelse
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
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