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Hospitality Marketing and Consumer Behavior
Creating Memorable Experiences
Udgivet af Apple Academic Press Inc.
ISBN
9781774636244
Om denne bog
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the contex…
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Bogdetaljer
Forlag
Apple Academic Press Inc.
Kategori
Salg og marketing
ISBN-13
9781774636244
EAN
9781774636244
Format
Hæftet
Sprog
Engelsk
sider
360
Undertitel
- Creating Memorable Experiences
Produktbeskrivelse
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
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