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Historicising Transmedia Storytelling

Early Twentieth-Century Transmedia Story Worlds

Udgivet af Taylor & Francis Ltd

Bogdetaljer

  • Hæftet
  • 210 sider
  • Engelsk
ISBN 9780367884710
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Tracing the industrial emergence of transmedia storytellingtypically branded a product of the contemporary digital media landscapethis book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of…

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Bogdetaljer
Forfatter Matthew Freeman
Forlag Taylor & Francis Ltd
Kategori Populærkultur
ISBN-13 9780367884710
EAN 9780367884710
Format Hæftet
Sprog Engelsk
sider 210
Undertitel - Early Twentieth-Century Transmedia Story Worlds
Produktbeskrivelse
Tracing the industrial emergence of transmedia storytellingtypically branded a product of the contemporary digital media landscapethis book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

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