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How to Change Mass Behaviour by Harnessing Our True Nature
Udgivet af John Wiley & Sons Inc
ISBN
9780470060360
Om denne bog
Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.
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Bogdetaljer
Forfatter
Mark Earls
Forlag
John Wiley & Sons Inc
Kategori
Markedsundersøgelser
ISBN-13
9780470060360
EAN
9780470060360
Format
Indbundet
Sprog
Engelsk
sider
368
Undertitel
- How to Change Mass Behaviour by Harnessing Our True Nature
Produktbeskrivelse
Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.
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