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Greening the Corporation
Management Strategy and the Environmental Challenge
Udgivet af Taylor & Francis Ltd
ISBN
9781853837722
Om denne bog
Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is f…
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Bogdetaljer
Forfatter
Peter Thayer Robbins
Forlag
Taylor & Francis Ltd
Kategori
Forretningsstrategier
ISBN-13
9781853837722
EAN
9781853837722
Format
Hæftet
Sprog
Engelsk
sider
216
Undertitel
- Management Strategy and the Environmental Challenge
Produktbeskrivelse
Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contradictions since the foremost aim of corporations is to earn profits. Robbins analyses the approaches of four major international companies: ARCO Chemical; Ben & Jerry''s; Shell; and The Body Shop.
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