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Global Strategy
Udgivet af Cengage Learning, Inc
ISBN
9780357039182
Om denne bog
The world’s best-selling global business strategy text, Peng''s GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conv…
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Bogdetaljer
Forfatter
Mike Peng
Forlag
Cengage Learning, Inc
Kategori
Ledelse og teknikker
ISBN-13
9780357039182
EAN
9780357039182
Format
Hæftet
Sprog
Engelsk
Produktbeskrivelse
The world’s best-selling global business strategy text, Peng''s GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.
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