Multinationale selskaber
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Global and Transnational Business
Strategy and Management
Udgivet af John Wiley & Sons Inc
ISBN
9780470851265
Om denne bog
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.
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Bogdetaljer
Forfatter
George Stonehouse, David Campbell, Jim Hamill, Tony Purdie
Forlag
John Wiley & Sons Inc
Kategori
Multinationale selskaber
ISBN-13
9780470851265
EAN
9780470851265
Format
Hæftet
Sprog
Engelsk
sider
496
Undertitel
- Strategy and Management
Produktbeskrivelse
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.
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