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Gay and Lesbian Tourism
Udgivet af Taylor & Francis Ltd
ISBN
9780750682329
Om denne bog
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and pr…
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Bogdetaljer
Forfatter
Jeff Guaracino
Forlag
Taylor & Francis Ltd
Kategori
Forside
ISBN-13
9780750682329
EAN
9780750682329
Format
Hæftet
Sprog
Engelsk
sider
204
Produktbeskrivelse
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.
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