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Franchising
An International Perspective
Udgivet af Taylor & Francis Ltd
ISBN
9780415284196
Om denne bog
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding ''classic'' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, th…
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Bogdetaljer
Forlag
Taylor & Francis Ltd
Kategori
Franchise
ISBN-13
9780415284196
EAN
9780415284196
Format
Hæftet
Sprog
Engelsk
sider
272
Undertitel
- An International Perspective
Produktbeskrivelse
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding ''classic'' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, ''Brickley and Dark'', ''Rubin'', ''Hunt'' or ''Oxenfeldt and Kelly'', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.
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