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Forty Years an Advertising Agent
1865-1905
Udgivet af Taylor & Francis Ltd
ISBN
9780367111540
Om denne bog
Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent valu…
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Bogdetaljer
Forfatter
George Presbury Rowell
Forlag
Taylor & Francis Ltd
Kategori
Medievidenskab
ISBN-13
9780367111540
EAN
9780367111540
Format
Hæftet
Sprog
Engelsk
sider
506
Undertitel
- 1865-1905
Produktbeskrivelse
Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.
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